SEO: Meta Tags

Last Updated 9/10/2024

Background

Meta tags summarize the content of your website to web crawlers. Your meta tags do not need to reflect the content on your website verbatim - it can (and should) be a summary with direct keywords. “Keywords” are the words the users search in search engines. Besides search engines, meta tags are used by social media sites to display a preview of your content.

Editing Your Meta Tags

When your website is integrated with Pigmint Admin, you can edit your meta tags directly. This allows you to tweak your tags as you monitor your SEO performance and keep them up-to-date with your latest offerings!

Here’s what you can edit:

  • Title

    • <title>[YOUR TITLE]</title>

    • <meta property="og:title" content="[YOUR TITLE]”>

    • <meta name="twitter:title" content="[YOUR TITLE]”>

  • Description

    • <meta name=”description” content=”[YOUR DESCRIPTION]”>

    • <meta property="og:description" content=”[YOUR DESCRIPTION]”>

    • <meta name="twitter:description" content=”[YOUR DESCRIPTION]”>

  • Custom Tags: You can set a custom name or property tag.

But don’t worry, you won’t be coding these. You edit these through our handy interface:

Open Graph and Twitter Tags

Tags starting with “og:” and “twitter:” are used by social media sites to generate a preview of your website when your link is added to a post. The preview will look different on each platform, but they will all contain the same basic elements:

  • Title

  • Description

  • Image

As shown in the previous section, the title and description tags you set on your page will populate the respective og: and twitter: tags as well as the standard HTML tags. Here are some resources to check how the previews will look on various sites:

Image Tags

Your website is configured to serve a default image for these image tags:

  • <meta name="twitter:image" content="[YOUR IMAGE]">

  • <meta property="og:image" content="[YOUR IMAGE]">

This image will be the image shown for every page on your website, unless a custom tag for the images are set. You can change your default image in your settings under Site Settings → Meta Preview Image:

Standard Tags

These are default tags set for all websites:

  • <meta property="og:type" content="website">

  • <meta name="twitter:card" content="summary_large_image" />